ABOUT SERIAL 1

ABOUT SERIAL 1

Serial 1 offers premium E-Bikes guided by intelligent, human-centered designs and crafted using the most advanced bicycle technology available. Their mission is to create the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bicycle.

Born as a skunkworks project inside Harley-Davidson’s Product Development Center, the E-Bike project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts working with a single focus, to design and develop the best and most capable E-Bike available today. The name Serial 1 was inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One”.

Serial 1 became an independent brand in 2020, having combined Harley-Davidson’s world class product development capability and leadership in two-wheel electric propulsion with the agility and innovation of a start-up brand dedicated exclusively to an E-Bike product. During 2023, Serial 1 was acquired by LEV Manufacturing, Inc., a Florida based corporation with vast Light Electric Vehicle manufacturing experience in the USA, positioning Serial 1 for even greater success and long-term growth with its expertise in USA-Based E-Bike Production, Service and Support.

E-Bike assembly in the USA and the official relaunch of Serial 1 will take place early 2025 for new versions of the Serial 1 product line. The commitment to quality will be upheld by a dedicated in-house production team in the USA. The addition of new USA based service and support teams will be great news for consumers who will see lower bike prices throughout the Serial 1 dealer and sales network. LEV Manufacturing’s industry relationships and decades of experience in designing, manufacturing, and commercializing light electric vehicles, guarantees an advanced product at lower prices.